I never leave the house without putting on mascara. Even when I'm going camping, or moving apartments, or just buying the newspaper, I am doing all these things at all times with long, black lashes. No surprise then that of all the makeup in my cosmetic bag, mascara is the one I've had the most trouble detoxing.
It's not just about looks either: Between my allergies (watery eye!) and wearing contact lenses (dry eye!), I'm equally concerned about flaking, smearing, and irritation.
Luckily, there are many, many options out there now for the gal who wants gorgeous, long lasting results without exposing herself or the planet to known pollutants and carcinogens like parabens, phthalates, diazolidinyl urea, ethyl acetate, sodium laureth/laurel sulfate, formaldehyde (pentaerythrityl hydrogenated rosinate, quaternium-15, and imidazolidinyl urea), petroleum (petroleum distillates, isoparaffins), mercury, and coal tar (D&C Black No. 2).
Yes, you read that right: COAL TAR. No one wants an eye full of coal tar.
Terri and I tested more than 25 different brands (for our radio show "Whole Living" on Martha Stewart Radio, Sirius XM) to see which of the natural, organic, and non-toxic mascaras out there were the best in terms of appearance, endurance, and non-toxicity (as quantified by the Environmental Working Group's amazing Skin Deep Cosmetics Database).