Name: Antoinette Beenders
Occupation: Vice President of Creative, Global Creative Director, Aveda
Location: NY, London and Minneapolis
Who is your beauty inspiration? My beauty inspiration comes predominantly from nature and people, I’m greatly inspired by shapes and colors found in nature as well as people's faces.
What product/treatment/beauty indulgence do you spend the most on? I have my hair colored every 4 weeks as I can't stand having roots , I try to have 1 or 2 massages per month and might manage to get a facial in every couple of months. My face cleanser is Aveda Outer Peace Cleanser and for moisturizing I use Aveda Botanical Kinetics Hydrating Lotion. I shampoo my hair with Aveda Blue Malva Shampoo and use Aveda Damage Remedy Daily Hair Repair as my conditioner.
What do you spend the least on? I am not a great perfume person, but the Aveda products have such great fragrance that I don't need find it necessary to use perfume.
What does age mean to you? I struggled when I turned 40 but realized it does not get any better so therefore have decided to make the most of it and try to preserve as much as possible. You won't see me in the sun any more.
What’s the most interesting thing you’ve learned about skin/hair/nails/beauty this year? I learned that using the right beauty products really do make a difference. To me the best beauty product of all is water, I try to drink at least 2 liters of water a day and it makes such a difference with my skin. 8 hours sleep are a must, especially if you want to lose weight.
What’s the one thing you do (not product-based) that you think affects your appearance more than anything else? For me the blonder my hair the brighter my outlook on life.
Why naturals? Because I can't handle putting chemicals in my body.