Name: Karen Behnke
Occupation: Founding Partner, Juice Beauty
Location: San Rafael (Marin County), Northern California
Who is your beauty inspiration? My beauty inspiration comes from within given my mission to put the highest efficacy ingredients on our customers skin and using the most healthful ingredients and fulfilling our eco-mission which includes supporting USDA certified organic farmers, using solar power, and sourcing in a sustainable recycled manner.
What product/treatment/beauty indulgence do you spend the most on? Massages and I have my hair highlighted at an organic beauty salon by a stylist that keeps the product off my scal
What do you spend the least on? Loads of Juice Beauty products.
What does age mean to you? On a positive note, it means being really happy with my life path and feeling confident and strong on a daily basis. On the flip side, I started having kids at the age of 40 so I do worry a bit about my husband and myself staying super healthy so we can stay strong and fit for our family.
What’s the most interesting thing you’ve learned about skin/hair/nails/beauty this year? It continues to excite and enthrall me when we receive our clinical trial results and see the astounding scientific measured age defying and blemish clearing results that we achieve with organic fruit acids, fruit stem cells, vitamin C and plant botanicals. There are very, very potent antioxidants and ingredients that we derive from nature that can achieve better results than the traditional chemical brands. Juice Beauty’s Stem Cellular Collection reached an astounding 96% improvement in fine lines and wrinkles and our blemish clearing focus group resulted in 94% improvement to complete clearing within 4 weeks.
What’s the one thing you do (not product-based) that you think affects your appearance more than anything else? My husband and I are triathletes so we either run or bike or swim for an hour daily. Given that he has a busy cardiology practice, I have a high growth Juice Beauty brand, and our kids are very active 13 and 11 year olds...we work out from 6-7 am every morning in our backyard during the week. We’re lucky that we have a lap pool and our house borders miles and miles of parklands so we run and bike the mountainous trails right out our door. Our kids are just rising when we walk in the door sweaty or dripping wet and then we start the rest of our day. Exercise not only gives one a fit body, it makes your skin glow. The only problem is that we both need more beauty sleep!
Why naturals? Just like with food, your skin absorbs up to 64% of what you place on it—so instead of harmful ingredients—use healthy ones. It is never too early or too late to start using organics!