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Call to Action: Dove's Self-Esteem Weekend

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This Friday Dove, the skin care and beauty giant, will host its third annual Dove Self-Esteem Weekend. Over three days, Dove will encourage women to spend one hour with an important girl in their lives to chat about image, beauty, and—you guessed it—self-esteem. Role-models for beauty, confidence, and health awareness are integral to the healthy development of any young woman, and Dove hopes to facilitate discourse around such issues by raising awareness and making a weekend around it.

It turns out, weekends like these are not just a nice thought: they're needed. Dr. Tracy Gaudet recalls a 24-year-old, fit young patient at an ideal body weight who hated a dozen things about her body. An she's not alone. A study by researchers at Arizona State University suggests that 'negative body image' may be something the United States exports to other countries in coming years.

So stand up this weekend, and be a role model. It can be as easy as simply offering to chat.

You don't have to be a celebrity or supermodel. Be yourself, be a beauty and lifestyle icon for your daughter or friend. Dove is calling out to real women everywhere to stand in as the "famous role model" every girl needs. This year’s Self-Esteem Weekend corresponds with the launching of a new initiative called "Women Who Should Be Famous."

Over the course of the weekend, Dove and its partner organizations—Girl Scouts, Girls Inc., and the Boys & Girls Clubs of America—will be hosting events in chapters across America. (Head over to Facebook for locations.) In addition, Dove offers free tools and resources online to help guide women through the mentoring process.

But above all else, the next three days are really about taking the time and engaging with younger generations about problems, anxieties, and maybe even a few positives in the vast arena of beauty and self-image. Take a moment this weekend and remember what it was like to be in middle school, high school, even your early 20s, facing beauty and image anxiety. Hopefully, you’ll be inspired to turn around and share how you’ve grown better with age.

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