Will the Real YOU Please Stand Up
Posted by Robin Fisher RofferThere is no doubt that one of the worst things a leader can be called is a wishy-washy flip-flopper. So …
Our Experts
Robin Fisher Roffer
Reinvention specialist and personal branding coach
Home: Santa Fe, New Mexico
Bio: Founder and CEO of Big Fish Marketing, Robin Fisher Roffer is the author of Make a Name for Yourself: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success
My Philosophy: Take responsibility for the things you want.
If I weren't doing what I do now I'd probably be: a nightclub singer.
Favorite piece of advice: "If you don't brand yourself, someone else will."
My website: bigfishmarketing.com
Expert's Archive
Are You Living A Double Life?
Posted by Robin Fisher RofferConfession: I live a double life. Half the time I’m a brand strategist to major corporations. The other half of …
Burned Out or Fired Up?
Posted by Robin Fisher RofferWhat would you rescue if your home suddenly caught fire? It could hold the key to your true career destiny. …
Attention: Approval Seeking Overachievers!
Posted by Robin Fisher RofferThere’s really no substitute for healthy self-esteem, but many of us try to find it outside of ourselves. Instead of …
How to Befriend the Top Brass
Posted by Robin Fisher RofferWhen I was at Turner Broadcasting, I would have lunch with the heads of each network on a monthly basis. …
Calling All Brand Cheerleaders!
Posted by Robin Fisher RofferEvery great brand needs a squad of brand cheerleaders. This is why companies spend millions of dollars on public relations …
