3 Steps to Creating a Memorable Tagline
Posted by Robin Fisher RofferTake charge! Transcend the title corporate gave you and define yourself. If you’re having trouble describing you lickity split–here is …
Our Experts
Robin Fisher Roffer
Reinvention specialist and personal branding coach
Home: Santa Fe, New Mexico
Bio: Robin Fisher Roffer, founder and CEO of Big Fish Marketing, is America's leading personal brand strategist for executive level career professionals. She's the best selling author of 3 books including The Fearless Fish Out Of Water: How To Succeed When You're The Only One Like You. Discover Robin's secret formula for igniting your career with a personal brand at 8 Steps To Igniting Your Personal Brand.
My Philosophy: Take responsibility for the things you want.
If I weren't doing what I do now I'd probably be: a nightclub singer.
Favorite piece of advice: "If you don't brand yourself, someone else will."
My website: bigfishmarketing.com
Expert's Archive
Your Career: Differentiate Yourself With a Specialty
Posted by Robin Fisher RofferThe process of developing a dynamic brand image asks you to unearth your authentic self, identify what you bring to …
Steer Your Career With a Vision Statement
Posted by Robin Fisher Roffer“So tell me, where do you see yourself in five years?” I’ve always had distain for that frequently asked and …
Will the Real YOU Please Stand Up
Posted by Robin Fisher RofferThere is no doubt that one of the worst things a leader can be called is a wishy-washy flip-flopper. So …
Are You Living a Double Life?
Posted by Robin Fisher RofferConfession: I live a double life. Half the time I’m a brand strategist to major corporations. The other half of …
Burned Out or Fired Up?
Posted by Robin Fisher RofferWhat would you rescue if your home suddenly caught fire? It could hold the key to your true career destiny. …
