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Robin Fisher Roffer

Robin Fisher Roffer

Reinvention specialist and personal branding coach

Home: Santa Fe, New Mexico

Bio: Robin Fisher Roffer, founder and CEO of Big Fish Marketing, is America's leading personal brand strategist for executive level career professionals. She's the best selling author of 3 books including The Fearless Fish Out Of Water: How To Succeed When You're The Only One Like You. Discover Robin's secret formula for igniting your career with a personal brand at 8 Steps To Igniting Your Personal Brand.

My Philosophy: Take responsibility for the things you want.

If I weren't doing what I do now I'd probably be: a nightclub singer.

Favorite piece of advice: "If you don't brand yourself, someone else will."

My website: bigfishmarketing.com

Expert's Archive

3 Steps to Creating a Memorable Tagline

3 Steps to Creating a Memorable Tagline

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Take charge!  Transcend the title corporate gave you and define yourself. If you’re having trouble describing you lickity split–here is …

Your Career: Differentiate Yourself With a Specialty

Your Career: Differentiate Yourself With a Specialty

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The process of developing a dynamic brand image asks you to unearth your authentic self, identify what you bring to …

Steer Your Career With a Vision Statement

Steer Your Career With a Vision Statement

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“So tell me, where do you see yourself in five years?” I’ve always had distain for that frequently asked and …

Will the Real YOU Please Stand Up

Will the Real YOU Please Stand Up

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There is no doubt that one of the worst things a leader can be called is a wishy-washy flip-flopper. So …

Are You Living a Double Life?

Are You Living a Double Life?

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Confession: I live a double life. Half the time I’m a brand strategist to major corporations. The other half of …

Burned Out or Fired Up?

Burned Out or Fired Up?

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What would you rescue if your home suddenly caught fire?  It could hold the key to your true career destiny. …