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Robin Fisher Roffer

Robin Fisher Roffer

Reinvention specialist and personal branding coach

Home: Santa Fe, New Mexico

Bio: Robin Fisher Roffer, founder and CEO of Big Fish Marketing, is America's leading personal brand strategist for executive level career professionals. She's the best selling author of 3 books including The Fearless Fish Out Of Water: How To Succeed When You're The Only One Like You. Discover Robin's secret formula for igniting your career with a personal brand at 8 Steps To Igniting Your Personal Brand.

My Philosophy: Take responsibility for the things you want.

If I weren't doing what I do now I'd probably be: a nightclub singer.

Favorite piece of advice: "If you don't brand yourself, someone else will."

My website: bigfishmarketing.com

Expert's Archive

Attention: Approval Seeking Overachievers!

Attention: Approval Seeking Overachievers!

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There’s really no substitute for healthy self-esteem, but many of us try to find it outside of ourselves. Instead of …

How to Befriend the Top Brass

How to Befriend the Top Brass

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When I was at Turner Broadcasting, I would have lunch with the heads of each network on a monthly basis. …

Calling All Brand Cheerleaders!

Calling All Brand Cheerleaders!

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Every great brand needs a squad of brand cheerleaders. This is why companies spend millions of dollars on public relations …

Are You a Nuclear Reactor?

Are You a Nuclear Reactor?

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Last week I wrote about the internal dilemma of deciding when to say it, how to say it, and when …

When to Share it and When to Stuff it

When to Share it and When to Stuff it

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Last weekend, I ate dim sum in San Francisco with my brilliant 23-year-old nephew. He’s less than a year out …

Are You in the Wrong Business?

Are You in the Wrong Business?

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At business school, they teach a class called “Organizational Behavior.” During this class, you learn that there are two different …