Attention: Approval Seeking Overachievers!
Posted by Robin Fisher RofferThere’s really no substitute for healthy self-esteem, but many of us try to find it outside of ourselves. Instead of …
Our Experts
Robin Fisher Roffer
Reinvention specialist and personal branding coach
Home: Santa Fe, New Mexico
Bio: Robin Fisher Roffer, founder and CEO of Big Fish Marketing, is America's leading personal brand strategist for executive level career professionals. She's the best selling author of 3 books including The Fearless Fish Out Of Water: How To Succeed When You're The Only One Like You. Discover Robin's secret formula for igniting your career with a personal brand at 8 Steps To Igniting Your Personal Brand.
My Philosophy: Take responsibility for the things you want.
If I weren't doing what I do now I'd probably be: a nightclub singer.
Favorite piece of advice: "If you don't brand yourself, someone else will."
My website: bigfishmarketing.com
Expert's Archive
How to Befriend the Top Brass
Posted by Robin Fisher RofferWhen I was at Turner Broadcasting, I would have lunch with the heads of each network on a monthly basis. …
Calling All Brand Cheerleaders!
Posted by Robin Fisher RofferEvery great brand needs a squad of brand cheerleaders. This is why companies spend millions of dollars on public relations …
Are You a Nuclear Reactor?
Posted by Robin Fisher RofferLast week I wrote about the internal dilemma of deciding when to say it, how to say it, and when …
When to Share it and When to Stuff it
Posted by Robin Fisher RofferLast weekend, I ate dim sum in San Francisco with my brilliant 23-year-old nephew. He’s less than a year out …
Are You in the Wrong Business?
Posted by Robin Fisher RofferAt business school, they teach a class called “Organizational Behavior.” During this class, you learn that there are two different …
