Blow Your Own Horn With a Value Proposition
Posted by Robin Fisher RofferLast week I gave a speech to a room full of television producers who were tired of being the best-kept …
Entries from the ‘Career’ Category
3 Steps to Creating a Memorable Tagline
Posted by Robin Fisher RofferTake charge! Transcend the title corporate gave you and define yourself. If you’re having trouble describing you lickity split–here is …
Your Career: Differentiate Yourself With a Specialty
Posted by Robin Fisher RofferThe process of developing a dynamic brand image asks you to unearth your authentic self, identify what you bring to …
Steer Your Career With a Vision Statement
Posted by Robin Fisher Roffer“So tell me, where do you see yourself in five years?” I’ve always had distain for that frequently asked and …
Will the Real YOU Please Stand Up
Posted by Robin Fisher RofferThere is no doubt that one of the worst things a leader can be called is a wishy-washy flip-flopper. So …
Are You Living a Double Life?
Posted by Robin Fisher RofferConfession: I live a double life. Half the time I’m a brand strategist to major corporations. The other half of …
